SIP Certified Influencer Campaign
Content Creator Partnerships • Campaign Management • Performance Reporting
The Objective
Likely Story Strategies worked with SIP Certified, a wine brand sustainability verification program, launching an Instagram content creator campaign promoting the use of their online Wine Finder, a tool that lets consumers find SIP Certified wine, tasting rooms and wineries near them.
The Campaign
Likely Story Strategies built a roster of highly trusted content creators across the food, sustainability, and wine spaces, with audiences especially drawn to sustainable brands. We focused on collaborating with creators within the 21 to 34 age range under 50,000 followers, with highly intimate, deeply trusting audiences, offering maximum authenticity and content quality. The creators encouraged their audiences to use the Wine Finder to find sustainable tasting rooms nearby, or to purchase from online. Along the way, they explained what SIP Certified means and why it's worth looking for certified brands, all while enjoying SIP Certified wines on camera.
The Result
The creator content earned more than 46,000+ views and drove strong double digit growth in Wine Finder traffic, website visits, brand searches, and Instagram engagement.
