Our Work
Big ideas are only as good as the plan behind them, and that’s where we come in. Likely Story Strategies specializes in connecting creativity with clear direction. Our work spans the full scope of food and beverage, hospitality, and luxury living; from identity to execution.
The Set
THE SET
Brand Strategy • Production Launch Plan • Digital Identity • Website & Wine Club
The Set is a sibling-run wine label based in the Sta. Rita Hills of Santa Barbara County, making wines that are rooted in Southern hospitality.
Inspired by vinyls, set lists, and wine as an art form like music, The Set’s mission is to create wines that feel like an old friend: familiar, comforting, and always welcome.
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Alterra
Alterra
Rebrand & Logo Creation • Photoshoot • Creative Direction • Website Launch Project Management
Alterra Solutions brings focus, knowledge, and scientific execution to vineyard management practices known to improve wine scores and increase global benchmarking standards.
Combining science-driven methodology with practical wisdom, Alterra adapts traditional practices with innovative approaches for each vineyard’s longevity in mind.
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XOBC CELLARS
XOBC CELLARS
Customer Stabilization & Wine Club Operations • Event Activation • Digital Marketing
XOBC Cellars is a Washington-based wine brand founded by musician and singer Brandi Carlile, blending artistry and advocacy in every bottle.
With proceeds from every purchase donated to The Looking Out Foundation, XOBC proves that raising a glass can make a difference, too.
Noshes
Noshes
Scalable Digital Plan
Noshes’ iconic Banana Menorah began over a decade ago when Samantha and her then-boyfriend Zach improvisationally fashioned a menorah from a banana and chopstick during college Hanukkah celebrations. Over the years, this quirky tradition—often enjoyed alongside dry martinis—became a ritual.
In 2022, now married with children, they decided to create a permanent version. The result is a hand-polished, stainless-steel Banana Menorah, designed as both a functional heirloom and playful conversation piece.
Fates' Lieutenant
Fates' Lieutenant
Sales Strategy and Brand Positioning
Fates Lieutenant's goal is to craft organically farmed, small-batch wines that bridge Michigan authenticity with California terroir—honoring the threads that connect home and calling.
Owner Jeff Wooledge splits his time between Michigan, where family and friends keep him grounded, and Santa Barbara County, where he sources exceptional organically and biodynamically farmed grapes from coastal vineyards. It's an unconventional approach that reflects his belief that the best wines come from following your instincts rather than following the crowd—and from respecting the land that provides extraordinary fruit.
