Press & Media

Kelsey Kafka 4/24/26 Kelsey Kafka 4/24/26

Katy Rogers, Tamara Bingham Building Likely Stories for Boutique Brands

Katy Rogers and Tamara Bingham, co-founders of Likely Story Strategies, are redefining how boutique wine, food and hospitality brands tell their stories. Their results have earned them Woman Business Owners of the Year honors from the Santa Barbara chapter of the National Association of Women Business Owners.

Kelsey Kafka 4/9/26 Kelsey Kafka 4/9/26

California wine industry on its knees as problems doing business in the state get worse

Tamara Bingham of Likely Story Strategies shares her insight on the state of the wine industry and how she expects the industry to shift.

Kelsey Kafka 3/30/26 Kelsey Kafka 3/30/26

National Association of Women Business Owners - BRAVO Awards

Katy Rogers and Tamara Bingham of Likely Story Strategies are awarded the 2026 Women Business Owners of the Year by the Santa Barbara NAWBO (National Association of Women Business Owners) chapter.

Tamara Bingham 9/1/25 Tamara Bingham 9/1/25

Where Wines Takes You

Four women. One region. A future uncorked.

In this episode of Where Wine Takes You, Adam sits down with four trailblazing Central Coast women named to Wine Enthusiast’s prestigious Future 40 list for 2025.

Kelsey Kafka 8/25/25 Kelsey Kafka 8/25/25

Wine Enthusiast Future 40

Every year, Wine Enthusiast chooses a new class of ambitious, visionary Future 40 recipients, and we’re proud to celebrate them in this issue. The drinks industry is about fostering joy while capturing a feeling and a place in a bottle. Few people pursue a career in But these 40 emerging talents have risen above the noise to distinguish themselves. They are winemakers, sommeliers, distillers, brewers, business owners, educators and advocates leading the way and effecting change…

Ivy Kehoe 7/28/25 Ivy Kehoe 7/28/25

Brand Rehab with Likely Story Strategies

In this episode of the Wine Marketing Podcast, Heather Daenitz speaks with Katy Rogers and Tamara Bingham from about the importance of branding in the wine industry. We discuss how branding goes beyond just visual elements and encompasses every interaction a brand has with its consumers….

Ivy Kehoe 7/28/25 Ivy Kehoe 7/28/25

2025 DTC Wine Symposium

The keynotes and workshops at the DTC Wine Symposium are designed to inspire innovation and equip you with actionable strategies for tomorrow's direct-to-consumer landscape. Connect with industry leaders and peers to build invaluable relationships that highlight the importance of human connection in driving success….