The Set

THE SET

Brand Strategy • Production Launch Plan • Digital Identity • Website & Wine Club

The Set is a sibling-run wine label based in the Sta. Rita Hills of Santa Barbara County, making wines that are rooted in Southern hospitality.

Inspired by vinyls, set lists, and wine as an art form like music, The Set’s mission is to create wines that feel like an old friend: familiar, comforting, and always welcome.

We began working with Likely Story Strategies on a project of limited scope as we began to conceptualize a hospitality program for our wine program at William Hines and Family Winery. However, quickly after beginning to work with Katy and Tamara, we realized that their professionalism and knowledge in the industry would help us to develop far beyond that initial scope. At The Set Wines, Likely Story Strategies has been instrumental in forming the project both from an operational and marketing perspective. We can easily say that we would not be where we are without their support. Katy, Tamara, and the entire Likely Story Strategies team are knowledgeable, dedicated, proactive, responsive, and an absolute pleasure to work with.

• Christopher Hines, Proprietor & Winemaker, The Set Wines