Fates' Lieutenant

Fates' Lieutenant

Sales Strategy and Brand Positioning

Fates Lieutenant's goal is to craft organically farmed, small-batch wines that bridge Michigan authenticity with California terroir—honoring the threads that connect home and calling.

Owner Jeff Wooledge splits his time between Michigan, where family and friends keep him grounded, and Santa Barbara County, where he sources exceptional organically and biodynamically farmed grapes from coastal vineyards. It's an unconventional approach that reflects his belief that the best wines come from following your instincts rather than following the crowd—and from respecting the land that provides extraordinary fruit.