Noshes

Noshes

Scalable Digital Plan

Noshes’ iconic Banana Menorah began over a decade ago when Samantha and her then-boyfriend Zach improvisationally fashioned a menorah from a banana and chopstick during college Hanukkah celebrations. Over the years, this quirky tradition—often enjoyed alongside dry martinis—became a ritual.

In 2022, now married with children, they decided to create a permanent version. The result is a hand-polished, stainless-steel Banana Menorah, designed as both a functional heirloom and playful conversation piece.

We are designers and product people, but were struggling with marketing and content creation for social media. We contacted Likely Story to help us get started with social and create a plan that we could execute -- even with our limited experience. Likely Story created a scalable strategy for us using micro-influencers. They introduced us to several platforms that connect brands with influencers. These platforms handle the sourcing and management of influencers which made it almost no effort for us. Now, we have a regular stream of content from talented social media influencers and the attention of their followers. Likely Story did an amazing job of demystifying the social media space for us and developing a tailor-made plan that we can execute. 

- Zach Lupei, Co-Owner, Noshes