SIP Certified

SIP Certified

brand guidelines • consumer personas • Digital ad design • Elevator Pitch

Sustainability In Practice (SIP) Certified is a sustainable certification program for winegrowers and winemakers. SIP Certified brands use third-party verified sustainable practices so they can feel confident their wine protects the people and the planet.

We came to Likely Story Strategies knowing our messaging wasn’t as clear as it needed to be. Their team identified the root of the issue: SIP Certified was speaking to two very different audiences—wine consumers and our members—serving neither particularly well. 

They developed a thoughtful, strategic solution starting with our website. They created a dual-pathway landing experience that clearly directs consumers to find sustainable wines while guiding growers and wineries toward certification. For the first time since launching SIP Certified in 2008, we feel like we have a true destination for consumers, not just “learn more about sustainability,” but a meaningful call to action through a wine finder that connects them directly with our members. 

Beyond structure, they helped us deliver the complex story of sustainability in a way that’s fun, engaging, and accessible. They created a new tone and voice that feels completely aligned with who we are, while streamlining our B2B content into a clear, scalable framework we can easily maintain and build upon. 

- Beth Vukmanic, Executive Director at SIP