XOBC CELLARS

XOBC CELLARS

Customer Stabilization & Wine Club Operations • Event Activation • Digital Marketing

XOBC Cellars is a Washington-based wine brand founded by musician and singer Brandi Carlile, blending artistry and advocacy in every bottle.

With proceeds from every purchase donated to The Looking Out Foundation, XOBC proves that raising a glass can make a difference, too. 

Working with Likely Story Strategies has been such a positive experience for XOBC Cellars. The team is incredibly organized, creative, and thoughtful—always following up, following through and offering honest advice that feels rooted in what’s truly best for the business.

You can tell they care deeply about the success of their clients, and their ability to bring both strategy and fresh ideas has been invaluable. If you’re thinking about working with them, expect a team that feels like true partners and goes above and beyond to help your brand thrive.

- Iza Feyeux, Director of Sales