California wine industry on its knees as problems doing business in the state get worse
Tamara Bingham of Likely Story Strategies shares her insight on the state of the wine industry and how she expects the industry to shift.
“Tamara Bingham, founding partner at brand strategy agency Likely Story Strategies, said California's wine industry was already grappling with oversupply before tariffs and shifting drinking habits piled on new problems. 'Too many producers and too many tasting rooms are chasing too little foot traffic,' she said, adding that the high cost of making wine in California makes it difficult for smaller wineries to compete with cheaper imports. Bingham said the industry is likely entering a broader 'market correction,' but rejected suggestions that wine itself is in decline. Humans have been making and drinking wine for more than 8,000 years,' she said. 'It's not going anywhere.'“