Katy Rogers, Tamara Bingham Building Likely Stories for Boutique Brands
In a place where creativity and entrepreneurship tend to intertwine as naturally as coastal vineyards, two women are quietly reshaping how boutique brands tell their stories.
Katy Rogers and Tamara Bingham, co founders of Likely Story Strategies, have been named Woman Business Owners of the Year by the National Association of Women Business Owners-Santa Barbara Chapter at its 12th Annual BRAVO Awards Luncheon on April 30.. The recognition is not simply a milestone moment. It reflects a broader shift happening within the wine, food and hospitality industries, in which smaller, highly curated brands are demanding more thoughtful, strategic representation. Rogers and Bingham saw that shift early. Rather than trying to compete with large-scale agencies, they chose to build something more intentional, something that mirrored the very businesses they serve.
Likely Story Strategies was born out of a clear gap. Many boutique wineries, independent hotels and emerging lifestyle brands often found themselves overlooked by traditional marketing firms that favored scale over nuance. Rogers and Bingham approached the problem differently. They believed that storytelling in these industries should feel as personal as a conversation across a tasting room bar or a long dinner with friends. Their work reflects that philosophy, blending high-level strategy with a distinctly human touch.